Fall flavors of the season are everywhere: pumpkin-spice lattes,
apple cider, cinnamon, nutmeg…but the real question is: What is the flavor of
your on-hold messages? Do they represent the season, or do they still taste
like ice cream, cotton candy, and summer?
As we move into a new season, it’s important that your targeted
marketing changes to reflect what’s happening in the world. Consumers expect to
go into a brick-and-mortar store and see Halloween items in October,
Thanksgiving items in November, and trees and menorahs in December; what they
don’t expect to see in those months are pool toys and swimsuits. Likewise, when
consumers call your business, they expect to hear messages that are in tune
with the season.
Even if you don’t have seasonal messages in your on-hold queue, the
change of seasons (and expectations) offers the perfect opportunity to update
what you’re sharing with your callers. If customers are calling you regularly,
they’ll soon grow tired of hearing the same information over and over. Give
them something new to fill their ears and keep them tuned in!
As you prepare for all of the fun upcoming holidays, take a moment
to see what you’re telling your customers. It should be regular practice to call
in to your business and listen to your on-hold messages monthly to make sure
everything is current. Sometimes, we just forget about what we have in our
messages because we get caught up in the daily life of the business. Make it
someone’s role to check what you’re sharing — in your on-hold messages, social
media, blogs, website, and print materials. Too often, it can get out of date
and no longer be relevant.
So tap into the flavors of the season. After all, who doesn’t love a
good pumpkin-spice on-hold message?
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