Do You Need to Buck Up?

The following scenario happened, today, for real.

A representative, out cold calling, dropped in on a local business.  He engaged the owner of a local furniture store and introduced himself and explained what we do.  Right then, before the owner could say anything in response, a customer whisked by, and said "Oh I love those!  I learn a lot when I'm on hold!"  And continued to walk by as if nothing had happened.

But something awfully big had happened.  While we will never know what the gentleman was getting ready to say, we are pretty certain he was going to say something along the lines of "I don't need that."  Fortunately for us, the owner got to glimpse, if even for a nano-second, into the minds of his customers!  He looked the America On Hold representative square in the eye and said "Call me next week."

May I politely urge all business owners and decision makers within organizations, it's time to put your personal preferences aside and find out what your clients want/like/need.

You may personally not care for messages on hold.  Now I can't IMAGINE why you wouldn't, but lets just go with it...

 You may personally not care for yellow page advertising.  (Now on this one, I'd have to concur with you!)

Or maybe you personally think bus bench ads are hideous.  (No strong feeling on that one.)

But if your clients like messages on hold, or live in a cave and still use the phone book, or admire phone bench advertising...you better buck up and get your ad into those particular venues.

If you can't imagine your clients preferences then ask them.  Run polls on your website or social media sites.  Do customer appreciation campaigns rewarding them for their feedback.  Or here's an idea...ask in your on hold ads to let you know what they think!!

Are You a Control Freak?

It's the first of the year.  A lot of resolutions are flying around out there right now.  Perhaps it could be said that resolutions are our way of trying to exert some kind of control over our lives.

We'll try to control our weight, or our debt, or our vices.  We might even try to control our loved ones, our pets or our neighbors.  But are we ever really in control, and what exactly do we have control over....and what don't we?

As for us, we operate in a world of marketing.  Marketing can be compared to putting your thumb on jello, you just never really know for sure what really worked and what didn't, so you keep doing something for the sake of doing something.

In our specific world--the world of advertising on hold--we bring a fresh new perspective to control and measured results.  With advertising on hold, you control everything and know that every single person you put on hold or have transferred will hear exactly what you want them to each and every single time.

They can't change the radio station, TiVo you, nor can they even get distracted while reading your billboard by the bone head driver in front of them.  Nope.  None of those things, which no one can control, will occur in your advertising on hold environment.

So, you want to feel empowered?  You want to control something that really matters?  Review your advertising on hold and let us help you start the new year with a resolution you can actually keep!