Do You Need to Buck Up?

The following scenario happened, today, for real.

A representative, out cold calling, dropped in on a local business.  He engaged the owner of a local furniture store and introduced himself and explained what we do.  Right then, before the owner could say anything in response, a customer whisked by, and said "Oh I love those!  I learn a lot when I'm on hold!"  And continued to walk by as if nothing had happened.

But something awfully big had happened.  While we will never know what the gentleman was getting ready to say, we are pretty certain he was going to say something along the lines of "I don't need that."  Fortunately for us, the owner got to glimpse, if even for a nano-second, into the minds of his customers!  He looked the America On Hold representative square in the eye and said "Call me next week."

May I politely urge all business owners and decision makers within organizations, it's time to put your personal preferences aside and find out what your clients want/like/need.

You may personally not care for messages on hold.  Now I can't IMAGINE why you wouldn't, but lets just go with it...

 You may personally not care for yellow page advertising.  (Now on this one, I'd have to concur with you!)

Or maybe you personally think bus bench ads are hideous.  (No strong feeling on that one.)

But if your clients like messages on hold, or live in a cave and still use the phone book, or admire phone bench advertising...you better buck up and get your ad into those particular venues.

If you can't imagine your clients preferences then ask them.  Run polls on your website or social media sites.  Do customer appreciation campaigns rewarding them for their feedback.  Or here's an idea...ask in your on hold ads to let you know what they think!!