Your On-Hold Lobby

Most businesses forget about their "other lobby" we call being on hold. You see, there are two types of impressions we give to our clients and prospective clients. The first impression is how you look in the marketplace. The second is how you sound. It is easy for companies to spend time and resources on things they see and touch everyday like their lobby, office space, website, and even there landscaping. But most companies forget about how they sound. You would never ask someone to wait in your lobby and then turn off the light. This is what we feel companies do when they have nothing but silence on hold. Maybe its your best client or someone who was referred to you calls in and and they are placed on hold for a moment, while they are being transferred they are left wondering if they have been disconnected or worse yet, they feel forgotten. It is a fact that when someone on hold experiences silence, their perception of how long they were on hold is 4 times longer than the actual time on hold.