Patriotism via On-hold Messages?

Independence Day is just around the corner, a time when Americans eat hot dogs and apple pie, watch fireworks, and think about what it took for the United States to reach its 236^th year of independence. The Stars and Stripes fly freely from homes and places of business, and American pride surges.

This national birthday is also a great time to create a call to action for your business through on-hold marketing. Each holiday offers an opportunity to change up your campaign and target something new that will resonate with your customers, but there are often catches: what if the person on hold doesn’t celebrate Christmas, Easter, or other holiday? If your market is American citizens, however, you can always tap into that “hometown pride” without fear of offending anyone.

Perhaps you are running special promotions in conjunction with the Fourth of July. If your company sells pools / pool supplies, grills, or foods that might be eaten on this BBQ holiday, the tie-in is pretty obvious. But even those businesses with no direct connections can get in on the action by talking about their patriotism and wishing callers a heartfelt happy holiday.

In this election year, it can be too easy to forget that we are all in this together. Lines may be drawn in the sand as we draw nearer to Election Day, but on July 4^th, we have the opportunity to unite around a shared love: that of our country. By building on that loyalty, you may find that you create some additional support of your business.

If you have questions about changing your on-hold message to recognize Independence Day, please contact us. Our scriptwriters and voice talent are ready to help you share your patriotism and appreciation of your customers.