If you’re already using on-hold messages (or are thinking of starting), you know that you only have a limited time to share value with your callers. But what kind of value are you really sharing? Often, on-hold messages include the latest sales and offers or answers to frequently asked questions. These are great things to include, but let us give you one other idea: your emotional-based marketing message.
Every business has a beginning, a “why” it does what it does. For some businesses, customers are well aware of the why because it permeates the corporate culture. For some, though, not even the owner or founder is sure of the why. This may be especially true for a company that started as a one-person organization and grew quickly. The only driving factor might have been to fill a need, but there’s usually something more below the surface.
What is the reason the business you’re in was started? Here are some examples of “why”:
- A financial planner saw too many women getting divorced and unaware of how to handle finances after the split, especially when the husband had managed money during the marriage.
- The owner of an outsourced human resources firm saw his father struggle to grow his business while being unsure about what was needed to take on new employees.
- A marketing consultant wanted to live her life without limits—and enable her clients to do the same.
The benefit of sharing your emotional-based marketing message with your callers is that they begin to feel connected to the company when they know the “why.” A simple, short message about the beginning of the business or why you do what you do can go a long way to building raving fans and improving customer engagement.
Posts
No comments:
Post a Comment