Change of Season, Change of Message

No matter where you are in the country, you can feel that the weather is cooling down and know that a new season is upon us: fall. If you are currently using on-hold messaging as part of your marketing mix, a seasonal change is a great reason to update your message and generate new interest.

In the fall, we start to look toward the upcoming holiday season: Halloween, Thanksgiving, Christmas, Hanukkah, and even the New Year. Many companies offer season-specific specials, and this is a great time to start planning for them. Perhaps winter is a slower time for you; this would be an opportunity to get customers excited about your brand and what you’re doing.

Fall is a great time to remind those people who started working with you in the summer how you can continue to provide service through the fall. For instance, if you provide heating and air-conditioning support, many may have only thought of you for their AC needs in July and need a reminder that you can help them with their heating issues in October and November. Or car dealerships may run specials to clear out this year’s inventory to make room for newer models.

America On Hold offers a variety of options for updating your on-hold messaging. Perhaps you’re only updating a few times a year; if so, consider following the seasons to make changes to your marketing message. Your audience’s mindset will have also changed with the difference on the thermometer, so this is a great time to reconnect. Contact us to get started on your new message.