It's the copy...it's all about the copy!

Choose an advertising medium...
any advertising medium. It will only be as good as the words used in it, or the "copy".

You don't want a bill board at the end of a dirt road....nor do you want a blank bill board!

Yellow Page ads for instance, will need copy written differently than for a billboard. And that billboard's copy won't do for a business card...nope, not at all.

The same holds true for message on hold. A message on hold campaign will only be as good as the copy.

So, who writes this copy?

Too many times, it's the business owner--who has many other more important things to tend to, so guess what, it doesn't get done. Or, it's the office manager, who has good intentions but likely doesn't have the insight of the owner regarding future goals or aspirations.

Or, egad, sometimes it's the sales rep from the
yellow pages/TV station/Radio station/billboard company/etc....

At America On Hold, we offer educated, trained and skilled copy writers. Every message on hold script starts with a blank piece of paper...nothing off the shelves, no templates, not now not ever.

Our clients will fill out a scripting outline that goes to a copy writer who is assigned that client's account. The copy writer will go to work creating a script that is unique to that client, often referring to the website and other advertising materials so as to stay consistent with the brand.

Right time, right place, right audience: with the right message. Presto....now that's a recipe for success!

You should care how you sound to your clients. They do.