Thursday, October 15, 2009

Renaissance Times?


The time's they are a-changing.

The future aint what it used to be either.

Are you prepared for the new buying climate? Several articles of late are referring to this new future that lies ahead. One such article said by Spring/Summer 2010 we will definitely be seeing an upswing in the economy. I am not equipped to speak to that other than to say "I certainly hope they're right!!"

Presuming they are, lets think about the new, more cautious climate our buyers will be operating in. Your clients (and ours!) will be much more critical and careful when making a spend. According to the Harvard Business Review (as quoted in the Tulsa Metro Chamber newsletter), even the affluent will show "discretionary thrift". They don't have to (because, ahem, they're affluent) but the theory goes that as a result of what we've all been through, we will all embrace such romantic things as "green consumerism", "demand for simplicity", "discretionary thrift" and "ethical consumerism".

During this renaissance time, America On Hold wants to remind you that custom messages on hold are indeed thrifty (cost/touch is pennies!!!), green (no animals are tested nor rain forests destroyed), simple (we do all the work for you!) and ethical (all messages are PG rated!).

Custom messages on hold: makes sense in all economies and climates!

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